Saw this posted in my daily news feed this morning. Figured some people here would be interested in it. It’s a long read (I didn’t read it all), but I noticed some interesting stats.
Such as: ~25% of MMO gamers buy from the secondary market.
Also, in the report they say that the secondary market across all games is estimated to be worth $3 billion USD annually (half being from Chinese gamers), but they base this off their claim that the average NA/EU/JP buyer spends over $300 year on goods, and the average Chinese buyer spends just slightly under $100 yearly, grossly over estimated numbers. While there are people that spend those amounts, I see the average being closer to $150 on the US/EU/JP side (not $300) and significantly lower than that in China.
WSJ Coverage: http://blogs.wsj.com/digits/2011/04/07/selling-virtual-game-winnings-a-3-billion-industry/
The Washington Post Coverage: http://www.washingtonpost.com/business/economy/world-bank-says-online-gaming-industry-is-a-boon-to-asia-economy/2011/04/05/AF1cebrC_story.html
I’ll add some more response to it later, but for now have a fun Friday!
Eric @ MMOShift.com